China milk’s annual report
Had a pleasant surprise when I opened my mail box today - China milk's annual report was out :) It felt surprising 'hard' and when I tore open the envelope, I realised that it's hardcover with metal bindings - something like those lecture notes we had back in school days, except that this is super colourful.
Like a child who had accidentally wondered into the toy department of a shopping mall, I was bridled with excitement as I flipped through the colourful pages. You really had to admit that, hey, this is one of the most interesting (not to mention, expensive) annual report there is! On the front is a hard cover picture of their mascot, named Mo Li (yes, they even have a mascot, with a name!).
Mo Li was hidden behind one of the pages opposite a house. As I flipped the page....
Mo Li jumps out literally as a pop out! She held a china flag which, under the force of the turning page, swings over to the other page. So besides the classic page-powered pop out, there is also a swinging leveraged pop out (ahem, the author is an admirer of pop outs, having made a couple himself, so pardon his excitement as the heart popped out when reading an otherwise boring and plain annual report).
Mo Li promptly introduces her other pals from Australia - Mathilda - who then proceeds to tell us about their breed. The whole thing reads like a story book with lots of pictures. If China milk's intention is to spend a little more money to entice shareholders to read up their business in the annual report, I must say they have succeeded wildly :)
I'll give my thoughts on the numbers in due time.
Stumble it!
Like a child who had accidentally wondered into the toy department of a shopping mall, I was bridled with excitement as I flipped through the colourful pages. You really had to admit that, hey, this is one of the most interesting (not to mention, expensive) annual report there is! On the front is a hard cover picture of their mascot, named Mo Li (yes, they even have a mascot, with a name!).
Mo Li was hidden behind one of the pages opposite a house. As I flipped the page....
Mo Li jumps out literally as a pop out! She held a china flag which, under the force of the turning page, swings over to the other page. So besides the classic page-powered pop out, there is also a swinging leveraged pop out (ahem, the author is an admirer of pop outs, having made a couple himself, so pardon his excitement as the heart popped out when reading an otherwise boring and plain annual report).
Mo Li promptly introduces her other pals from Australia - Mathilda - who then proceeds to tell us about their breed. The whole thing reads like a story book with lots of pictures. If China milk's intention is to spend a little more money to entice shareholders to read up their business in the annual report, I must say they have succeeded wildly :)
I'll give my thoughts on the numbers in due time.
Stumble it!