I read an interesting company update by DMG and partners regarding China milk. While I can't reproduce the entire report by cutting and pasting, I'll summarise the pertinent points here.
What happened
The whole story begins when recently, it was detected that the milk made in China have traces of melamine. A lot of babies in China, after taking in contaminated milk, had fallen ill and some had even died because of the toxicity. While most cases are contained in China itself, there are reports of one baby who suffered in HK. Despite this, a lot of countries had decided to ban china products outright for fear of further contamination. In Singapore, several products had been taken off the shelves too.
What is melamine
Melamine is a compound that is used in making plastics or fertilizers. It is a non-protein nitrogen containing compound, with about 66% nitrogen by mass and is known by it chemical name as 1,3,5-Triazine-2,4,6-triamine. Due to its high nitrogen content and its cheap cost, it is added to milk by farmer and/or companies to boost the nitrogen content of the raw milk so as to pass the protein test, which is used as an indicator that the raw milk supplied is of high quality.
Melamine can cause bladder and reproductive damages, specifically in the formation of kidney stones. The lethal dose of melamine is more than 3 g per kg of body mass. As such, most if not all the affected victims are babies, as their body mass are much lower than adults and hence the ingested amount, over a prolonged period of time, causes the above mentioned effects.
Possible causes of the addition of melamine to milk
China milk's management mentioned that the main reason why Chinese dairy farmers and companies add melamine is because of the poorer quality of raw milk. As the rising cost of animal feed and fertilizers increases (also linked to the rising price of crude oil) in 2008, the cattles are not fed as well as they should. The consequence of this malnutrition is that the milk produced by these cattles are also of poor quality - that is, of lower nitrogen content. In order for farmers and dairy companies to attain higher profit and margins, they need to send the raw milk supplied for protein test to indicate that it is of superior quality. Hence, the addition of melamine will serve this purpose.
How China milk can benefit from this
Management mentioned that earnings will be expected to remain stable because the core business of the company is not in selling milk but in selling bull semen, despite the name of the company. They mentioned the price of each straw of semen (specifically the pedigree Canadian bull semen in which they have a monopoly on) - RMB 70 per straw - and typically two straws are needed to impregnate a cow.
Since Canadian bull semen will produce cows which yield the best quality and volume of raw milk, the management believes that this will be an effective step in rebuilding China's reputation in the milk industry worldwide. China milk will stand to benefit from this process of rebuilding China's reputation. It will take 3 years from conception before a calf can be milked, so the healing process will not be short.
Furthermore, China milk grows 75% of their own feed and produces their own fertilizers, so they have the ability to control quality at each step of their value chain. Since feeds takes about 50%++ of their operating cost, they will stand to gain from their independence off the rising feed/fertilizer price.
Risks
While china milk mentioned in a separate announcement that they are not involved in the scandal, and none of their customers are listed in the affected companies mentioned in mass media, the industry wide scandal affects each and every player in it. It will take years before confidence will be regained.
It is important to note how the demand for china milk will be affected. If less domestic milk is consumed, then farmers will be less inclined to have more cows to produce milk, and the subsequent drop in demands for cow embryos and sperms will also be reduced.
JP Morgan listed china milk under high cash high debts - meaning a possibility of management's poor financial discipline.
How to benefit from this
PE of China milk is around 3x. I think one needs to do a projection of the earnings at much lower percentage than one based upon historical rates. Even if using a earnings growth of 5%, we have a PEG of 0.6. My views is that not much can go wrong, though I said it with a biased views of an investor with vested interest in it.
Addition announcement dated 26th Sept 2008
China milk posted another announcement on SGX. Here's a summary of the new announcement:
a. Management believes that the sales of raw milk are not expected to be materially affected as there is still demand from milk processor and milk product manufacturer
b. As the Group believes in the quality of its raw milk (which contain no additives) and because the shortage of good quality dairy cows in China still persists, the Group is cautiously optimistic that it will be able to continue securing orders to supply raw milk to its current customers (none of which are manufacturers of the affected milk powder brands in China).
c. In addition, the Group believes that there will not be any material adverse effect (financial or otherwise) on its other business relating to the sales of bull semen and cow embryos. Although the Group expects that there may eventually be some consolidation and/or adjustments in the milk production industry in China, the Group believes that there is still sufficient underlying consumer demand for dairy products in China. On the other hand, demand for its bull semen and cow embryos (both for breeding of dairy cattle as well as for fertilisation of dairy cows for the purposes of raw milk production) is expected to remain relatively consistent given the shortage of good quality dairy cows in China as a whole and the fact that dairy cows need to be fertilised every year in order to produce milk.
(I've seriously not thought about that before. I've always thought that the main economic moat of China milk is that it holds a substantial herd of Canadian Holstein, known for its high quality and high volume milk production, before China banned the import due to outbreak of mad cow disease. Now that they said it, it does make sense that the continued demand for sperm is due to the fact that diary farmers need to fertilize their cows every year to produce milk!)
d. The Group further believes that the demand for its bull semen and cow embryos will remain good as the Group only produces bull semen and cow embryos of Canadian pedigree.
e. Purely as a precautionary measure, the Group has sent samples of its raw milk to an independent laboratory for the relevant testing and will follow up with an announcement on the results of the tests after receipt of the same.
(I should wait for their report of the lab test. I like China milk's way of handling the crisis. How a company manages a crisis and offer words of confidence is as important as how they capitalise on the opportunity posed by the crisis.)
